Robert A. Settineri, M.S.

BUSINESS EXPERIENCE

Company provides strategic advertising and marketing services for medium to large multi-national corporations in the biomedical industry. Specific areas of expertise include the design and development of marketing, sales and distribution programs, product-launch programs, market-niche analysis, distributor relations, sales training, and effective, low-cost synergistic sales promotions. Services cover all marketing communications aspects including:

• Advertising
• Sales/marketing collateral materials
• Trade shows
• Video productions
• Production of print materials
• Sales promotions, etc.
• Research and product development consulting
• Received 32 international awards for creative achievements
  

Partial listing of Clients include:

Urohealth / Imagin -- $200 Million Urological products manufacturer.

• Launched first Cen-Slide urinalysis diagnostic system.
• Implemented domestic and international marketing and sales program.
• Directed multi-million dollar ad, PR, and marketing campaign.
• Conducted multi-center clinical lab research studies.
• Developed Audiovisual collateral materials for:
  + Cen-Slide UA system
  + Flo-Star UA collection/dispensing cup
  + Dri-Star incontinence system
• Provided inside and outside training and materials
• Responsible for training and motivating 250 independent sales representatives.
• Opened new markets in Japan, France, Germany, Italy, and Canada.
  

International Daleco -- $100 Million Enzyme based products for bioremediation.

• Developed all marketing, promotional and training materials.
  + Produced fund-raising videos resulting in $7.5 Million in finances.
  + Wrote and directed design and production of all promotional materials.
  + Organized trade shows, seminars and technical training presentations.

Lasercomp / Palomar Spectrum -- $500 million medical laser manufacturer and distributor.

• Created brochures, newsletters, direct mail, videos for new medical C02 lasers.
• Coordinated, trade show and A/V seminars for physician training.

Bio-Imagery -- Health care products distribution company - Owner

• Created a new product for psychoneurological imaging, "Immuno-Imagery".
• Wrote, produced and directed video and audio series.
• Produced all promotional and marketing materials.
• Arranged sales, marketing, distribution and advertising.
  

Touchphonics, LLC -- Largest Multisensory / Manipulative phonics educational distributor.

• Administered market research, direct mail campaign and advertising program.
• Directed design, production, packaging, logos, marketing and promotion for company.
• Maximized company/product exposure via the most cost-effective means available; press releases, buyer's guides, free catalog listings, articles, etc.
  

Television, Film, Video Productions -- Various national TV programs and video distributors.

• Wrote, produced and directed a variety of television broadcasts for the following:
  + Canadian Broadcast Company -- "AIDS A Report"
  + Children's Television Network -- Various education health segments.
  + McGraw-Hill/CRM Films -- "Immune Response", "Herpes: The Evasive Invader", "Immunodeficiency: A Disease of Life", "Immune Defenders", Highest revenue generating medical films in McGraw-Hill's history.
  + NOVA-- Segments on the immune system.
  + Metro Goldwyn Mayer (MGM) - Segment of "Solomon's Universe".
  + Franklin Institute -- 10-year museum exhibit "The Living Cell" and "Our Body's Defenses".
  + Museum of Science and Industry - 10 year exhibit "The Immune Response".
  + Science Screen Report - Video educational series on the immune system.
  + Barr Films -- "Ski Sense and Safety", "Control is the Goal".
  + WQED-- Edited portions of five medical productions.
  + American Red Cross -- Associate producer of AIDS motion pictures: "Don't Forget Sherry" and "A Letter from Brian".
  + Ski Safety Film Series -- Shown in over 200 ski areas and movie theaters.
  + Produced over 200 corporate, training, fund raising, educational, product profiles, etc.
  + Five fund raising videos which collectively help raise over ten million dollars.
  + Produced 16 half-hour informercials for "The Opportunity Show" aired on KDOC TV.

• Responsible for the development and production of multi-media educational programs
• Direct liaison for new and existing clients in the nutraceutical industry
• Coordination and organization pre-clinical and clinical research with major research institutions
• New business development and project supervision with physicians, nurses, naturopaths, pharmacists
• Creative direction in all marketing, advertising and promotional campaigns
• Interface with nutraceutical manufacturers, scientific and technical advisors, formulators, distributors consultants and pharmacies for new and existing business development.
  

• Pharmaceutical Manufacturer/Distributor grew 80% in this period - over $200 Million/yr. in sales.
• Produced biomedical films which were translated in 8 languages and distributed to 80 countries.
• Created or improved virtually all standard marketing and sales tools/materials.
• Provided 60-70% of all technical support and written communications to the field.
• Selected, staffed and supported promotional events such as trade shows, seminars, etc.
• Provided physician training and sales training for immunology division.
• Developed and implemented marketing programs, newsletters, brochures, videos, and trade show concepts and designs for international use in over 70 countries.
• Liaison to 20 international licensees for creative media productions and marketing programs.
• Produced, wrote and directed numerous medical educational films, videos, technical slide presentations, product profiles, annual reports, and training materials.
• Identified market potentials, designed market penetration programs for new products.

• Responsible for biomedical research and development of immunological products.
• Designed tissue culture and animal research laboratory facilities.
• Coordinated compilation of New Drug Application (NDA) for FDA submission.
• Published 23 scientific articles in viral immunology and related fields.
• Assisted in protocol design, monitoring, and final publication of multi-center clinical trials.
• Developed unique time-lapse cinemicrophotographic technique for cancer target cell destruction by human lymphocytes.

Master of Science, Emphasis, Microbiology & Immunology, Cum Laud 1976 California State Univ., Fullerton

HONORS AND AWARDS

Alpha Chi National Honorary Society * Biology Book Award for Outstanding Achievement in Biology *
American Medical Writer's Association, Finalist Award * John Muir Medical Film Festival, Gold Leaf Award
* International Scientific and Technical Film Award * Chicago Int'l Film Award 2nd place * US Industrial
Film Festival, Gold Leaf Award* American Association for the Advancement of Science, Silver Film Award *
National Educational Festival, Silver * IFPA, Gold Cindy * Bill Macky Award, Outstanding Ski Industry
Representative.

Publications

Sierra Productions
1582 Deere Avenue, Irvine, CA 92606-4811
Tel.: (949) 474-0667 Fax: (949) 474-0669
E-mail: SierraProd@aol.com

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